Wade Osborne [Vice President Brand Management, AARP]
I've worked with Mike on a number of projects over the last five years. My interactions with Mike have ranged from his role as the lead account manager for AARP's multi-million dollar investment in online membership acquisition to his role of successfully executing all AARP Brand Management viral and social marketing activities as a senior consultant with AARP. Mike is a leader in the area of online marketing, possessing a very strong portfolio of experience within the digital space. In addition, he is a talented project manager with the ability to manage multiple efforts with a number of internal and external stakeholders. His ability to identify alternatives and reach consensus is second to none, allowing his projects to execute on time and within budget. Mike is also very focused on accountable results and ensures that all marketing campaigns are established with concrete ROI goals, allowing metrics to prove out the efforts and justify larger investment. Mike's strong skill-set as well as his overall professionalism has been an asset to AARP and has allowed the organization to successfully expand acquisition and brand efforts into the digital space.
Mike Popowski (Truth+Tribe) was an indispensable partner as we developed and launched a groundbreaking online social media platform. He deeply understands this fast-moving terrain from all perspectives: how users are really connecting with each other online, how to efficiently develop new platforms that support these connections, and how to authentically tap into existing social media to build participation, engagement, and excitement. Mike's expertise and energy contributed at each stage of our project's development.
Armetta Parker [Vice President, Marketing, United Cerebral Palsy]
Integrating social media into our overall marketing and communications strategy has been challenging, but Truth+Tribe is helping us stay ahead of the curve.
Scott Hildebrand [CEO, BoldMouth]
Mike Popowski, of Truth + Tribe, is a very collaborative business partner. Having worked with him for the better part of a year, I found him to be straightforward with feedback and always places the goal of achieving the clients' objectives first. He is very results focused, both in approach and in the rigor applied to measuring outcomes. His keen marketing insights and excellent creative eye make him an indispensable partner.
