Category: Truth Blog

Virtrue made headlines a few months ago by trying to associate a dollar value with a social relationship. Here’s an obvious flaw: the quantification of a human relationship. Ask yourself – what is the dollar value of your network, your … Continue reading →

In our real lives, we pay close attention to the amount of time and effort we spend managing relationships. We spend most of our time engaging with and communicating with those who add the most value to our daily lives.  … Continue reading →

This year I’ve had the good fortune of helping several large brands understand how to comport themselves within the social web.  Time and time again I find myself using the analogy of a ‘cocktail party’ as a tool to bring … Continue reading →

A few books occupy space on my desk at any one time.  Each has its own angle, and I reference them all consistently for insights, intel, and facts.

A while back, I came across an article entitled the Top Ten Branded Social Media Nightmares by @roncallari [http://bit.ly/Puzeh]. I actually felt bad for a few of the brands. In particular, Dominos, whose reputation was scuffed by two rogue employees, one … Continue reading →

You just walked into a cocktail party. People are noticing how you dress, how you talk, and how you listen. What are you drinking? Are you funny? Do you lie? Are you boring? Is your story compelling? Are you just … Continue reading →