About Mike Popowski / President

Mike started Truth+Tribe early in 2008 to help brands communicate online within today's rapidly changing, decentralized, and highly social World Wide Web. He brings ten years of online marketing experience as a publisher, agency and client.

Mike most recently was Director of Accounts and a member of the leadership team for an Inc. 5000 online marketing agency based in Washington D.C. He led a team while managing daily relationships with the company's top clients such as AOL, AARP and Rackspace Managed Hosting. Mike worked in tandem with the founder to grow the agency's revenue 400% in three years. He also implemented email and search engine marketing programs that still remain as the agency's key revenue stream today.

Prior to his agency years, Mike worked in Business Development at AOL in 2001 and 2002. There he supported the Internet advertising outside sales team with a deal pipeline worth $25MM. Mike assisted the closure of $4MM worth of business while personally managing and closing $200k in sales. His team managed a sales pipeline of Fortune 500 pharmaceutical companies such as Johnson & Johnson and Pfizer.

Michael graduated Cum Laude from The University of South Carolina, Darla Moore School of Business. He earned a Bachelor of Science in both Management and Marketing, while obtaining a minor in Spanish.

Connect With Mike

Author Archives: Mike Popowski

The $ Value of Your Best Friend

Posted on July 26, 2010 by Mike Popowski From Truth Blog

Virtrue made headlines a few months ago by trying to associate a dollar value with a social relationship. Here’s an obvious flaw: the quantification of a human relationship. Ask yourself – what is the dollar value of your network, your … Continue reading →

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6 Crucial Social Media Tips for Traditional Media

Posted on July 16, 2010 by Mike Popowski From Delicious

Original http://mashable.com/2010/07/15/social-media-tips-traditional-media/

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6 Crucial Social Media Tips for Traditional Media

Posted on July 16, 2010 by Mike Popowski From Delicious

Original http://mashable.com/2010/07/15/social-media-tips-traditional-media/

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A Practical Guide to Creating foursquare Events | Tradeshow Insight

Posted on June 1, 2010 by Mike Popowski From Delicious

Original http://www.tradeshowinsight.com/2010/03/a-practical-guide-to-creating-foursquare-events/

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A Practical Guide to Creating foursquare Events | Tradeshow Insight

Posted on June 1, 2010 by Mike Popowski From Delicious

Original http://www.tradeshowinsight.com/2010/03/a-practical-guide-to-creating-foursquare-events/

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YouTube – Social Media Revolution 2 (Refresh)

Posted on May 13, 2010 by Mike Popowski From Delicious

Original http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

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YouTube – Social Media Revolution 2 (Refresh)

Posted on May 13, 2010 by Mike Popowski From Delicious

Original http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

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How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry | Social Media Examiner

Posted on May 13, 2010 by Mike Popowski From Delicious

Original http://www.socialmediaexaminer.com/how-social-media-saved-lake-arrowhead-when-city-ad-budgets-ran-dry/

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How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry | Social Media Examiner

Posted on May 13, 2010 by Mike Popowski From Delicious

Original http://www.socialmediaexaminer.com/how-social-media-saved-lake-arrowhead-when-city-ad-budgets-ran-dry/

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Twitter Usage In America: 2010

Posted on April 29, 2010 by Mike Popowski From Delicious

Original http://www.edisonresearch.com/home/archives/2010/04/twitter_usage_in_america_2010_1.php

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