July 26th, 2010 by Mike Popowski
Virtrue made headlines a few months ago by trying to associate a dollar value with a social relationship. Here’s an obvious flaw: the quantification of a human relationship. Ask yourself – what is the dollar value of your network, your best friend? (Tough to answer? Dumb question.)
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December 14th, 2009 by Mike Popowski
In our real lives, we pay close attention to the amount of time and effort we spend managing relationships. We spend most of our time engaging with and communicating with those who add the most value to our daily lives. The same should be true when creating and managing relationships in social media and your brand. Take a look at Refollow.
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October 26th, 2009 by Mike Popowski
This year I’ve had the good fortune of helping several large brands understand how to comport themselves within the social web. Time and time again I find myself using the analogy of a ‘cocktail party’ as a tool to bring these smart folks up the learning curve. I didn’t come up with this analogy, but I’m finding myself using a few ‘sub-analogies’ that I think hit home some important points for brands. Here are a few…
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August 30th, 2009 by Mike Popowski
A few books occupy space on my desk at any one time. Each has its own angle, and I reference them all consistently for insights, intel, and facts.
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August 25th, 2009 by Mike Popowski
A while back, I came across an article entitled the Top Ten Branded Social Media Nightmares by @roncallari [http://bit.ly/Puzeh]. I actually felt bad for a few of the brands. In particular, Dominos, whose reputation was scuffed by two rogue employees, one of which was featured on the Today’s Show wiping his keester with a sponge in the kitchen. Yum.
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